If you use app’s then you’ll have more sex. Really.

Core human programming is to procreate. This is normal. A desire to beget and conceive offspring, and ensure your genes remain in the gene pool.

And to do this humans have become very adept at being efficient in their daily lives. Reason: If we’re efficient at everything else then we can find more time to procreate!

Being efficient is normal, we do it without thinking.

Where is the rule book that states that the kitchen has to be next to the dining room? There isn’t one. It makes sense because it’s efficient. No one taught us that, we do it naturally.

We pigeon hole our daily lives into routine, all for the purpose of efficiency. After all,  if we’re efficient we get more done, and if we get more done we can … well you know. :)

So that brings me onto another question: Why have we adopted ‘digital’? Why do we like it so much? Why is it we allowed ‘digital’ into our lives?

Answer: It makes us efficient.

No matter what part of the digital world you choose to use, it will make you efficient and therefore more productive.

The digital world is full of ‘stuff’ that makes your daily routine better. You can find stuff, buy stuff, create stuff, sell stuff, organise stuff, show stuff, share stuff, you can communicate, be social, learn. You can write stuff, send stuff, read stuff. In fact there is precious little the ‘digital’ can’t do to augment our daily lives.

Each one of these things that we use digital for is an app, in the truest sense of the word. An application that solves a problem and makes us efficient.

So when you want to procreate remember, you found the time because you used an app!

N

Posted in Apps, Digital, Technology, The Internet of Things | Tagged , , | Leave a comment

Google+ has 100m users! That’s nothing compared to electricity, which has nearly all the planet using it!

… and yet no one says ‘you must use electricity, otherwise you won’t get it’ or ‘electricity marketing, it’s the new thing’, or ‘we’ll connect on electricity’.

I bet when electricity was new it was the rave, it was awesome. There would have been companies springing out of nowhere getting rich quick with enormous IPO’s. There would have been the ‘old guard’ trying to stop electricity being the number one. They would have come up with a bill called SENO (stop electricity now or else).

Carnage between those that know, those that want to know and those that really know.

Ring any bells?

Reality. No one comes home and connects to the electrical grid.

But they will use an app. A kettle.

This ‘app’ boils water. There’s another one next to it that turns bread into toast – in fact there’s quite a few apps that we use to connect to the electrical grid.

And there’s the rub – no one cares about the electrical grid now. Its what it can do for you that’s more important. It’s what fundamental core programming the app fulfills that’s key.

Always has been.

At some point Google, like facebook and all the rest, will ‘un-hide’ the fact that they don’t have 100m users – what they probably have is 100m sign-ups but only 5m users – and by users I mean self promotors – and by self promotors I mean those that are blinded by the bubble that is social media – and by blinded I mean all they ever talk about is social media.

Only the tiniest of the minority use it as a social activity.

And that’s the problem. Social networking, in the digital sense, will only ever be of value for the minority at any one time – it would be in-human to assume otherwise.

Apps on the other hand, well that’s a different story. We all like apps. Some boil kettles, some cater for your banking and/or your domestic budget. We like them because they help us with our daily lives – in between being social – face to face.

Don’t believe the hype that is social media, but believe in digital.

N

Posted in Digital, Social Media, Technology, The Web | Tagged , , | 8 Comments

Somebody e-mailed the other day and said … (irony)

… they needed my help because they were ‘digitally dyslexic’!

Is it me or is there a fragrance of irony in the air?

No one that uses e-mail or can text can be called digitally dyslexic. there might be confusion over content planning but that’s not digital, that’s content.

And there’s the rub. Content is about only becomes relevant at the moment that you say something and someone else wants to know.

There is no magic bullet that fixes all. There is no secret to the on-line world other than content.

If you can write an e-mail you can write a blog, send a tweet or engage in a conversation.

No one reading this is digitally dyslexic – otherwise how did you get here?

N

Posted in Content, Digital, Social Media, The Web | Tagged , | 2 Comments
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