Today I’m … Working out the oxymoron called social media marketing.

I like Golf, so I play it.
I like photography, so I take pictures.
I like sharing, so I share.
I like learning, so I learn.
I like the web so I use it.

What I don’t like is being forced to do something I don’t like.

What I don’t like is being told that my business can be made better by ‘social media marketing’ when it appears to be an oxymoron.

20110923-114533.jpg

The very nature of social media is that it’s social, and by it’s very nature we do it because we like it.

The ROI in social is a return on your learning and/or pleasure.

Marketing needs a return that’s financial, otherwise why would you do it?

Both are fine, but both need a different approach.

The question, therefore, is should the title be ‘marketing using the social streams’? Not ‘social media marketing’

In a business world where the whole concept of the ‘social web’ is new, the correct phrase can make a whole lot of difference.

N

This entry was posted in Social Media and tagged , , , . Bookmark the permalink. Post a comment or leave a trackback: Trackback URL.
  • HTML Online Editor Sample

  • My status   

  • Topics

  • Archives

  • Recent Posts

  • HTML Online Editor Sample

    yulpa

    Because your property matters - click here