Tag Archives: web

iPadivity 2 – The curse of the beige box ….

Unless you were born pre-1990, computers and people tend not to mix.

Alright, so that’s a bit of a sweeping statement. However, there is an element of truth in it.

Why? So the computer was invented in 1822 (albeit the “difference engine” and the “analytical engine” some years later) by Charles Babbage but it was, arguably, “brought together” (as Babbage did not build his machine) during the second world war by Alan Turin and Tommy Flowers, to name just a few.

After the war, “Colossus” was taken up by the military to calculate ballistic trajectories. IBM then stated that computers were great but there will only ever need to be 5 computers worldwide. Steve Jobs and Steve Wozniak thought rather differently to that and invented the PC. And Bill Gates came along and said he wanted “Windows” powered PC’s on every desk” – and he succeeded.

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Cognitive bias and chronological snobbery have a lot to answer for on the web.

I’ve worked it out.
Cognitive bias and chronological snobbery have a lot to answer for on the web.
Surely.
Or is it just plain old fear? Fear that there is change, fear that there isn’t change, or fear that you just don’t know.
Fear is a powerful thing. It’s also a marketer’s dream. Fear will have you booking on courses. Fear will have you investing your “hard earned $$$$” in “get rich quick” schemes. Fear will also allow yourself to believe in “experts” and “secrets”.

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Why a portfolio of web content is as valuable as a portfolio of property.

This blog is prompted by a heated debate on our Property Tribes forum concerning the title of our 27th January networking event “Why a portfolio of web content is as valuable as a portfolio of property”.
This proposed presentation brought some interesting opinions on social media to light, and during the course of the discussion, I clarified my own thoughts on the thorny issue of social media V’s SEO, PPC and Google ad-words in respect of measuring ROI.
The discussion was interesting because it was so polarised. In one corner, we have the new boy “social media”, and in the other corner, “marketing using traditional channels”.
But hold on. For sure there is a fight to defend corners and ideas, however, most of them are irrelevant to what is being suggested in the first place.
I would suggest, therefore, that we look at what we are talking about as a “bigger picture”.

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