Tag Archives: web use

Living with Digital. Let’s face it, we are.

I found this the other day. It’s on the Microsoft (India) web-site, and it states that 72% of time online is planned not spontaneous.

Overall the data shows how important the digital world has become to our workaday-world. Moreover, the data shows how important it is for marketeers to see the futility of traditional marketing i.e it suggests it is essential to interact with a target audience in a way that compliments a consumer’s online activity, rather than negatively interrupting it.

The internet and digital can now be seen as a basic utility, much like gas and electricity. However, marketers will now have to shape their communication campaigns and make it fit into the user’s daily experience.

Posted in Infograph, The Web | Also tagged , , | Leave a comment
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