This blog is prompted by a heated debate on our Property Tribes forum concerning the title of our 27th January networking event “Why a portfolio of web content is as valuable as a portfolio of property”.
This proposed presentation brought some interesting opinions on social media to light, and during the course of the discussion, I clarified my own thoughts on the thorny issue of social media V’s SEO, PPC and Google ad-words in respect of measuring ROI.
The discussion was interesting because it was so polarised. In one corner, we have the new boy “social media”, and in the other corner, “marketing using traditional channels”.
But hold on. For sure there is a fight to defend corners and ideas, however, most of them are irrelevant to what is being suggested in the first place.
I would suggest, therefore, that we look at what we are talking about as a “bigger picture”.