Tag Archives: social web

Social Media will not work on it’s own.

… quickly enough. Yes, it will raise profile and yes it is needed. Yes it is good for PR and R&D. Yes your writing will be found by journalists and yes, you will be perceived as a thought leader (but only if the correct method is instigated at commencement).
By its very nature SM is broadcasting i.e. one way dialogue. I’m aware that it might lead to conversation which is the idea, but on it’s own it’s still just broadcasting.
More importantly if you were a business, how would you go about organising what is, by definition, conversation? Obviously, you can bring to bear all the SM tools such as Twitter, Facebook, YouTube etc but how are you going to get you next Client to engage? How long will it take? How many resources will it take?

Posted in lifestreams, Social Media, The Web | Also tagged , | Comments closed

A significant move on the social web.

Now you can earn whilst “checking in”.
This is something quite significant, it’s a clear move away from traditional marketing and using the social web in a novel manner.
Since the rise of “lifestreams” becoming part of the “mainstream” world of the social web, this is an inevitable move. Albeit not a new thing (rewarding points for engagement), however, what is going to be fascinating is what will come next?
Having said that “user generated media impressions” should be rewarded as we (the public) are doing the work of the “marketeers” by “liking” and “checking in”.
Groundswell should be rewarded.

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Should you get someone else to do it for you?

NO … but maybe yes!
In the greater good of the web any form of social interaction has to be done via the purveyor, otherwise it’s not very social.
I mean when I follow someone on the web either via the realtime networks and/or any other social network, I am following that person and their views.

Posted in Social Media, The Web | Also tagged , | Leave a comment
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