Tag Archives: social networks

The future of the web.

The web. People. Digital products. The web is not about computers, or even code. It’s about people. People make the web not sites or apps. And the people are voting. Google says that ‘mobile, video and social networks’ will be the dominant force on the web as we approach 2013 – and I’d agree with [...]

Posted in Digital, Google, Relevance, Technology, The Web | Also tagged , , | Leave a comment

Social media is crap.

Apparently!
But is it?
One thing is for sure, it would seem that there is a lot of debate on the web and it would also appear that the term “Marketing” and “Social Media” are being used in the same sentence.
Question: Should they?
I would argue that if they are, then it is crap. I can say this because most of the “marketeers” that I know would wish that it did or still see it as an opportunity to do so.
I’m not a marketeer, never have been, but from what I can see Marketing stands for this: See a “channel” (an opportunity to be exposed to great numbers of people), go with a budget and create a “campaign”, then calculate the “ROI”, take the profit and do it again.
There is nothing wrong with this.

Posted in Google, Social Media, The Web | Also tagged , , , | Leave a comment
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