Tag Archives: social media

Today I’m … Working out the oxymoron called social media marketing.

I like Golf, so I play it. I like photography, so I take pictures. I like sharing, so I share. I like learning, so I learn. I like the web so I use it. What I don’t like is being forced to do something I don’t like. What I don’t like is being told that [...]

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No one cares what you say on the web.

Only relevance matters, and you will never know when it’s important for them need it. The truth is, whoever reads your “stuff” will do so because it is relevant to them at a point in time that is relevant to them, not you.

However, how do you know when to be relevant?

Where am I on the web, what am I doing, what do I want to know about and what tech am I using to get to it? What motivates me to read what you have to say over what someone else has to say? How do you tap into my “method” to expose me to what you have to say?

It would appear that there are 4 ways into the web:

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The Sunday Times Social List

I’m on it – 98th. I know, what a git!

What does this mean?

Well it can mean many things:

It could mean that they have come up with a pointless algorithm to calculate how many times you use web 2.0. Already this has been proved to be a little silly as peeps have had “robots” get a ranking on the list. Therefore, the algorithm is a little underpowered and is open to abuse.

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