Social media misconceptions 3 : Social media is a fad
In this, the third blog in my series on Social Media Misconceptions, I deal with the misconception that social media is a fad.
Let’s understand the definition of the word “fad”: A fashion that is taken up with great enthusiasm for a brief period of time; a craze.
On that basis alone, the misconception is blown out of the water. Because social media has been around for at least 15,000 years – from when the first cave man painted some drawings on a cave wall to explain which animals were important to his life!
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