Or is it an oxymoron?
Social media – the art of sharing. This is nothing new, arguably social media has been with us for tens of thousands of years. The media might have changed but the reason stands.
The difference today, primarily, is the web.
My point is this: Social media from an individual is, by default, sharing and, therefore, justifiably comes under the correct heading “social media”. It is done with intent to share and make someone else’s life richer in knowledge. The individual who “receives” this information will do with it what they want.
They may be influenced in a purchase, or in thought, etc but point of fact, they have had their lives enriched by content.