Tag Archives: marketing

No one cares what you say on the web.

Only relevance matters, and you will never know when it’s important for them need it. The truth is, whoever reads your “stuff” will do so because it is relevant to them at a point in time that is relevant to them, not you.

However, how do you know when to be relevant?

Where am I on the web, what am I doing, what do I want to know about and what tech am I using to get to it? What motivates me to read what you have to say over what someone else has to say? How do you tap into my “method” to expose me to what you have to say?

It would appear that there are 4 ways into the web:

Posted in Relevance, Social Media, The Web | Also tagged , , , | Leave a comment

What is a business card now we have Google?

A physical token of us having met.
That’s what a business card is now – isn’t it?
Things aren’t the way they used to be, but they’re still there – they just have a different meaning.
Take the humble business card. Really what does it represent? You? Maybe it does, but in the world of the web if I want to find you, I mean really want to find you, I can and I will and with better detail by Googling your name.

Posted in Google, Personal Branding, Social Media, The Web | Also tagged , , , | Comments closed

Social media is crap.

Apparently!
But is it?
One thing is for sure, it would seem that there is a lot of debate on the web and it would also appear that the term “Marketing” and “Social Media” are being used in the same sentence.
Question: Should they?
I would argue that if they are, then it is crap. I can say this because most of the “marketeers” that I know would wish that it did or still see it as an opportunity to do so.
I’m not a marketeer, never have been, but from what I can see Marketing stands for this: See a “channel” (an opportunity to be exposed to great numbers of people), go with a budget and create a “campaign”, then calculate the “ROI”, take the profit and do it again.
There is nothing wrong with this.

Posted in Google, Social Media, The Web | Also tagged , , , | Leave a comment
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