Tag Archives: intent

We’ve reached saturation point – content is not king.

Bearing in mind that we’re only just inside the “mainstream” section of the bell curve (when it comes to Social media).
Question: Is content King?
A certain amount of content is needed, and good content to, but, based on the fact that content does not stay original for long the argument that “content is king” will not sustain a good “followship”. The omnipresent nature of the web dictates choice, and with that it may not sustain people “coming back for more”.

Posted in Social Media, The Web, Weblogs | Also tagged , , , , | Comments closed

Social Media will not work on it’s own.

… quickly enough. Yes, it will raise profile and yes it is needed. Yes it is good for PR and R&D. Yes your writing will be found by journalists and yes, you will be perceived as a thought leader (but only if the correct method is instigated at commencement).
By its very nature SM is broadcasting i.e. one way dialogue. I’m aware that it might lead to conversation which is the idea, but on it’s own it’s still just broadcasting.
More importantly if you were a business, how would you go about organising what is, by definition, conversation? Obviously, you can bring to bear all the SM tools such as Twitter, Facebook, YouTube etc but how are you going to get you next Client to engage? How long will it take? How many resources will it take?

Posted in lifestreams, Social Media, The Web | Also tagged , | Comments closed
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