Whether we like it or not foursquare is here and is gathering pace. Why, you might ask. I have no idea I will reply.
However, one thing is true. As a business owner it’s quite fascinating to see “infographics” on peoples movements – if we can see where people are we can start to track patterns.
Traditional “ROI’s” are hard to calculate on the web (so far) but I would argue that given the nature of “lifestreams”, it’s “manner from heaven” to a business.
Never before have businesses had it so easy. Sadly most of them don’t see it.