Tag Archives: ecomm

Mobile supports ecommerce more than a desktop.

1. Beyond the demographics, the iPad’s interactivity (aka touchscreen) may make shopping easier than desktop, despite the smaller screen size. A 2011 study reported that 52% of tablet owners prefer to shop online using their tablets, while 40% preferred using a traditional computer.

2. Mobile Shoppers Are More Focused.

Mobile searchers and shoppers are task-focused and more specific in what they’re seeking.
In contrast, a full desktop site is packed with brand-related content, community interaction, company information and detailed research methods. Mobile, on the other hand, is lean, mean and clean.

Posted in Apps, Digital, iPad, Mobile, Technology, The Web | Also tagged , , , | Leave a comment
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