Tag Archives: digital

Google+ has 100m users! That’s nothing compared to electricity, which has nearly all the planet using it!

At some point Google, like facebook and all the rest, will ‘un-hide’ the fact that they don’t have 100m users – what they probably have is 100m sign-ups but only 5m users – and by users I mean self promotors – and by self promotors I mean those that are blinded by the bubble that is social media.

Only the tiniest of the minority use it as a social activity.

Posted in Digital, Social Media, Technology, The Web | Also tagged , | 8 Comments

2012 – The year that social media became exhausted.

But that’s the problem. If social media is ‘the conversation’ then the platforms they are on can’t be.

Facebook is not social media as much as a cave wall is not social media – the painting on it is. Platforms cannot be social media, digital cannot be social media, they can only be a place where social media, at some level, takes place.

Therefore, if 2012 is the year that we become exhausted with social media (platforms), and i hope we do, then what is it people have been doing?

Having a conversation methinks – it just happens that it was on something like facebook or twitter.

But I think facebook and twitter were too ‘wide’ a platform, i.e not niche enough. We know humans herd, and we know humans subscribe to specific uniforms such as golfing or mountain biking. Therefore, what we need are ‘dashboards’ that allow that subscription to be fulfilled.

Posted in Digital, Social Media, Technology, The Web | Also tagged , | 19 Comments

Living with Digital. Let’s face it, we are.

I found this the other day. It’s on the Microsoft (India) web-site, and it states that 72% of time online is planned not spontaneous.

Overall the data shows how important the digital world has become to our workaday-world. Moreover, the data shows how important it is for marketeers to see the futility of traditional marketing i.e it suggests it is essential to interact with a target audience in a way that compliments a consumer’s online activity, rather than negatively interrupting it.

The internet and digital can now be seen as a basic utility, much like gas and electricity. However, marketers will now have to shape their communication campaigns and make it fit into the user’s daily experience.

Posted in Infograph, The Web | Also tagged , , | Leave a comment
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