This blog, about building community, has been inspired by two scenarios:
1. Today I received an email inviting me to an event where I would learn how to earn £millions by creating great marketing copy to get people to “subscribe” to things. A case study used was a new property forum, where people were marketed to via a free webinar where the up-sell was to a new membership forum.
2. Rupert Murdoch apparently asked Mark Zuckerberg (founder of FaceBook) how to build a great community like FB, and Mark Zuckerberg replied “You can’t”.
You see, what I have learned from founding the Property Tribes forum, is that you cannot build a community. Why? Because it’s already there – you can’t build anything that was not yours in the first place.