Survival is not enough. It will kill you.

Times they are a’ changing. Yesterday I was commenting on a blog where someone was “kicking” twitter. There’s nothing wrong with this – after all everyone is entitled to their own opinion.

This is not about twitter.

However, when the opinion neglects to accept that change is afoot, then that opinion, from a business perspective, can be potentially lethal.

One chap wanted to know how twitter will get him more business.  ”Where is the ROI?” he asked.

Of course twitter is not about ROI, it’s about conversation. Moreover, he is missing the point.

The point being that the focus is on “all things digital” not a singularity called twitter.

He cannot see the value or the necessity of “digital”.  He would rather stay with what he knows.

If what he knows is in the land of “diminishing returns” (which has to be accepted when refusing to grasp digital) then all he is doing is surviving. He is treading water. And as we all know, if you tread water and everyone else is moving forward – by default you are moving backwards.

Like I said, survival is not enough.

This entry was posted in Business, The Web and tagged , , , , . Bookmark the permalink. Both comments and trackbacks are currently closed.


  1. Posted June 2, 2011 at 12:03 pm | Permalink

    Too true Nick the ROI in twitter and all things social media will be a consequence of what the user puts in not what they hope to take out. Digital gives us all the opportunity to connect, converse and gain advocacy by giving and not taking. Therefore creating the desire for a contact to engage with, or even buy from you.

  2. Anonymous
    Posted June 2, 2011 at 12:14 pm | Permalink

    Cheers Mick. It does seem to work that way.


  • HTML Online Editor Sample

  • My status   

  • Topics

  • Archives

  • Recent Posts

  • HTML Online Editor Sample


    Because your property matters - click here