The digital world has taken over, what used to be in an off-line world, the nature of how we reach clients.
Take the sale or let of a house/flat.
In an off-line world we would instruct a High Street agency to market our property, to which they would ‘fire up’ a marketing campaign. However, nowadays the marketing is directed at the web, not just pictures in a window and/or a newspaper or magazine.
Sites like Zoopla and Rightmove have taken over what was a very predictable and strict off-line activity.
There will always be a need for the traditional agent, but now we have another choice.
There is a new breed of on-line ‘agents’ that offer a different service and price point.
But today’s piece is on a new kid on the block, iThinkProperty.co.uk, which does both lettings and sales.
I caught up with Peter from iThinkproperty.co.uk and asked him a few questions:
What is ithinkproperty?
We are an online estate and lettings agent covering the whole of the UK. We are the first online estate agent that offers the vendor to upload their own photo’s, which will then appear all of the main property portals giving the landlord exposure to millions of perspective applicants.
Why do Landlords need it?
We offer the same service as an estate agent but for a fraction of the price just £99 +vat for the landlord to market the property plus we can offer full management for just £60.
We also employ one of the largest and most in-depth tenancy referencing, making sure our landlords get the best tenants.
Why is it better than the alternatives?
Because we are saving the landlords a lot of money!
Why it is innovative?
When everyone is needing to watch the pennies we believe that we can offer the same service but for a fraction of the price. We pass on the savings that we make by not advertising in local papers or have a high street office to the landlords plus as they can upload their photos direct to our website via their own personal account, their property can be live the same day.
They also (via their account) have access to all the correspondence to do with their property as and when we are working on it. This is updated every hour. So if we have an enquiry about a viewing or listing brochures being sent out they can see by logging on.
Why hasn’t it been done before?
As we believe we are ahead of the industry. We believe like the travel industry there will be a substantial switch in the market in the near future and it will all be done online.
So there’s another one for you. The web is changing the very fabric of society, economies, politics and even language – but it’s there to help us, it can make our daily routine smarter and help us improve.
The world of property dictates a huge amount of effort, and fragmented to boot. Just think about all the different disciplines that you have to master just to keep going – The good news is …. There’s an app for that.
See you somewhere on the digital superhighway – remember digital is there to help, and here to stay.
See you next time.