N

It’s great to get some context into the conversation. It’s so easy to fall into the trap of thinking that because a few of us might choose to spend ridiculous amounts of time on line that the rest of the world does/should/will/is doing the same thing when clearly that isn’t the case.Your analogy with electricity is spot on and the platforms/enablers that see themselves as pretenders to leadership of opinion or arbiters of future trends or indeed anything other than the enablers they are might eventually recognise this.I’m not sure there’s anyone to blame though. It’s not like there is anything wrong… Just that many on-line SNers tend to be somewhat unaware of the world outside their/our world.I suppose, as with life in general, it’s to do with balance and the ability to step back and see things in perspective as you have so eruditely done here in this blog.

I even said it on the cover of my book – lots of people are concentrating on the tools instead of what the tools can actually do to make things easier.

I’ve noticed an interesting parallel with the world of photography! There are those who go on about the tech all the time and how it is so important, whilst masters are interested in the subject and find that the equipment isn’t actually that important.