Category Archives: Social Media Monitoring

Piping the Social Web.

The social web, and how to monetise it View more presentations from nick tadd.

Also posted in piping intent, Slideshare, Social Media, The Web | Tagged , , , | Leave a comment

The omnipresent nature of the web and its pace dictates listening is as important as talking.

The omnipresent nature of the web and its pace dictates listening is as important as talking.


Arguably more so.

How rude it would be to walk into a party of people and just broadcast and talk about yourself all the time? I’m not sure there are many people on the planet that would accept that scenario! You will certainly not make any friends at that party, and people will leave thinking you a real bore.


Question is: Is this how we should act on the web?

Also posted in Social Media, The Web, Weblogs | Tagged , , , , | Leave a comment

Why BT will find it hard to survive. (@BTcare @BTbusiness)

They don’t want to – or so it seems. (Below I have run some social media monitoring software to illustrate what the web digs up nowadays, and the metrics we can draw from them.)
But first my reason for spot-lighting BT in this blog.
Yet again I am suffering at the hands of BT and their lack of basic understanding of what and how customer services should run.
This is the second time in 1 year that I have suffered. Completely different reasons but the method they execute remains!

Also posted in Social Media | Tagged , , , | 3 Comments
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