Category Archives: Mobile

An habitual use of the web – or delivery method?

12 percent of workers indicated that the iPad has “completely replaced” their traditional laptop
54 percent said the iPad has “partly” replaced their laptop, and instead complements it on the go
Nearly three-quarters of respondents say that they ‘carry their laptop around less’ now that they own an iPad
The iPad has had less of an effect on desktop PCs, where just 6 percent of respondents said the iPad has “completely” replaced their desktop, while 33 percent said the iPad has “partly” replaced their desktop

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Mobile supports ecommerce more than a desktop.

1. Beyond the demographics, the iPad’s interactivity (aka touchscreen) may make shopping easier than desktop, despite the smaller screen size. A 2011 study reported that 52% of tablet owners prefer to shop online using their tablets, while 40% preferred using a traditional computer.

2. Mobile Shoppers Are More Focused.

Mobile searchers and shoppers are task-focused and more specific in what they’re seeking.
In contrast, a full desktop site is packed with brand-related content, community interaction, company information and detailed research methods. Mobile, on the other hand, is lean, mean and clean.

Also posted in Apps, Digital, iPad, Technology, The Web | Tagged , , , , | Comments closed

Mass customisation in 2012 – the old new kid on the block.

Because we all want different things.

Essentially an iPhone is part plastic, metal, chips and batteries and much like any computer really only serves one purpose, and only one – it’s an interface between you and binary.

It’s an API. All a keyboard does is make sense of what you’ve got to say or do and translate that into a digital piece.

Also posted in Digital, Technology, The Internet of Things, The Web, Weblogs | Tagged , | Comments closed
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