Category Archives: Infograph

Stuff I use – My Social Memories.

The Internet of Things is upon us. This maybe a frivolous ten with no, apparent, value other than what it is, but I would suggest that we are going to see more off line interaction with the on-line world in the near future.

The production of visual information via info-graphics is going to be very prevalent. After all we see more data in one day now than most people got in a life time in the past, so access to “quick understanding” is going to be key – methinks.

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Living with Digital. Let’s face it, we are.

I found this the other day. It’s on the Microsoft (India) web-site, and it states that 72% of time online is planned not spontaneous.

Overall the data shows how important the digital world has become to our workaday-world. Moreover, the data shows how important it is for marketeers to see the futility of traditional marketing i.e it suggests it is essential to interact with a target audience in a way that compliments a consumer’s online activity, rather than negatively interrupting it.

The internet and digital can now be seen as a basic utility, much like gas and electricity. However, marketers will now have to shape their communication campaigns and make it fit into the user’s daily experience.

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My Foursquare Infographic – for no other reason than.

Whether we like it or not foursquare is here and is gathering pace. Why, you might ask. I have no idea I will reply.

However, one thing is true. As a business owner it’s quite fascinating to see “infographics” on peoples movements – if we can see where people are we can start to track patterns.

Traditional “ROI’s” are hard to calculate on the web (so far) but I would argue that given the nature of “lifestreams”, it’s “manner from heaven” to a business.

Never before have businesses had it so easy. Sadly most of them don’t see it.

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