I found this the other day. It’s on the Microsoft (India) web-site, and it states that 72% of time online is planned not spontaneous.
Overall the data shows how important the digital world has become to our workaday-world. Moreover, the data shows how important it is for marketeers to see the futility of traditional marketing i.e it suggests it is essential to interact with a target audience in a way that compliments a consumer’s online activity, rather than negatively interrupting it.
The internet and digital can now be seen as a basic utility, much like gas and electricity. However, marketers will now have to shape their communication campaigns and make it fit into the user’s daily experience.
Whether we like it or not foursquare is here and is gathering pace. Why, you might ask. I have no idea I will reply.
However, one thing is true. As a business owner it’s quite fascinating to see “infographics” on peoples movements – if we can see where people are we can start to track patterns.
Traditional “ROI’s” are hard to calculate on the web (so far) but I would argue that given the nature of “lifestreams”, it’s “manner from heaven” to a business.
Never before have businesses had it so easy. Sadly most of them don’t see it.