We (globally), in case you hadn’t noticed, are in an economic whirlwind. Not only that but we’re in “turmoil” with a change in society – driven by “digital”.
It would appear, from the explanation given to me, that in times of recession the businesses that do well are the ones that are positively disruptive – i.e they bring to the table a difference that is up-held by the need of the people.
Recession is brought on by a lack of confidence, therefore, if you reverse the lack of confidence you should get the return of confidence.
