Category Archives: Events

99% of your competitors are not aware this capability exists … yet … (@foursquare)

I have a confession to make.
I’ve become rather addicted to FourSquare lately.
FourSquare is a recent addition to a number of social sites that facilitate “life streaming”, or, as I like to call it, “lifestyle web impressions”.
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Wiki describes it as thus: “Foursquare is a location-based social networking website, software for mobile devices, and game. Users “check-in” at venues using text messaging or a device specific application. They are then awarded points and sometimes “badges.”

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Why understanding the Semantic web is far more important than Social Media.

It is my humble opinion that you can’t have a social media expert. Social media is a personal action, done by an individual. It is essentially “the act of sharing”. It’s thousands of years old and nothing new. So the only expert there can be is YOU, as it’s you that’s sharing. It’s a bit like breathing, a little hard to out-source. Yes, you could strap on a tank and do scuba (social media agency), but only for short periods. At some point you need to own it.
Using a platform such as facebook or twitter for the purposes of sharing on the semantic web (see footnotes) – that’s an altogether another scenario, and yes, you can have “practitioners” in these fields and in the short term they might have their place. (NOTE: I said practitioners, not experts. The web is ever evolving so you can never be at the top of the tree as the top keeps moving. They may be experienced practitioners but that’s who they are).
But the question is not one of “social media” as the answer. The question is social media on the web as an answer and why – i.e. why are you doing it and why are you doing it on the web?

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I’m a super awesome Social Media guru, baby!.

Am I hell!!
What I am is aware. Aware that there is more to this than paddling around in the shallows of facebook.
“Guru”: no way!. Passionate: yes. Learning: very yes, and hungry for more.
I’ve just got back from a trip to America. I’ve never been to Silicon Valley before and as much as I am a self-confessed geek, what I saw was more than just “geekery” or “nerdishness”. What I saw was boundless: boundless in the sense that it is immoveable, a huge entity that is unstoppable. And unless someone works out a way of turning off the internet, it’s not going away. It’ll just get bigger and more all-encompassing. It will touch more and more of our daily lives – “augmented reality” is no longer just a phrase out of a sci-fi comic.

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