At some point Google, like facebook and all the rest, will ‘un-hide’ the fact that they don’t have 100m users – what they probably have is 100m sign-ups but only 5m users – and by users I mean self promotors – and by self promotors I mean those that are blinded by the bubble that is social media.
Only the tiniest of the minority use it as a social activity.
No one that uses e-mail or can text can be called digitally dyslexic. there might be confusion over content planning but that’s not digital, that’s content.
And there’s the rub. Content is about only becomes relevant at the moment that you say something and someone else wants to know.
There is no magic bullet that fixes all. There is no secret to the on-line world other than content.
Because we all want different things.
Essentially an iPhone is part plastic, metal, chips and batteries and much like any computer really only serves one purpose, and only one – it’s an interface between you and binary.
It’s an API. All a keyboard does is make sense of what you’ve got to say or do and translate that into a digital piece.
