Take the electrical grid. When was the last time you logged onto it?
Strange question, but you don’t really, or do you? Yes you do, but today you’d call it “putting the kettle on” – the kettle being the app (conveniently for this analogy, an appliance).
TV, microwave, radio, light, all are apps that do one thing well but via a grid (electrical). The apps we are taking about today are the same but the grid is the web/internet.
So your marooned on a desert island, but you have your iPad. However, there is a catch – you can only have x3 apps.
Which apps would you have:
a. assuming there was an internet connection.
b. assuming (more likely) there is no internet connection.
(Remember Radio’s Desert Island Discs)
Let me give you my idea of what’s going on.
And it’s not social media, well not directly. It’s the web and technology and augmentation of, what is, our normal existence.
Being social is not new, being efficient is also not new, doing stuff is not new either.
What is new is technology and the web.
Firstly people like to be social- it’s part of our genetic makeup, we can’t help it, we just do it. We do it at work, at home and all the places in-between.
