Author Archives: Nick Tadd

An habitual use of the web – or delivery method?

By Nick Tadd | Published: March 7, 2012

12 percent of workers indicated that the iPad has “completely replaced” their traditional laptop
54 percent said the iPad has “partly” replaced their laptop, and instead complements it on the go
Nearly three-quarters of respondents say that they ‘carry their laptop around less’ now that they own an iPad
The iPad has had less of an effect on desktop PCs, where just 6 percent of respondents said the iPad has “completely” replaced their desktop, while 33 percent said the iPad has “partly” replaced their desktop

Posted in Digital, iPad, Mobile, Technology, The Web | Tagged businesses and iPad, IDG connect, mobile business | Leave a comment

Mobile supports ecommerce more than a desktop.

By Nick Tadd | Published: February 17, 2012

1. Beyond the demographics, the iPad’s interactivity (aka touchscreen) may make shopping easier than desktop, despite the smaller screen size. A 2011 study reported that 52% of tablet owners prefer to shop online using their tablets, while 40% preferred using a traditional computer.

2. Mobile Shoppers Are More Focused.

Mobile searchers and shoppers are task-focused and more specific in what they’re seeking.
In contrast, a full desktop site is packed with brand-related content, community interaction, company information and detailed research methods. Mobile, on the other hand, is lean, mean and clean.

Posted in Apps, Digital, iPad, Mobile, Technology, The Web | Tagged apps, ecomm, ecommerce, mobile commerce, mobile shopping | Leave a comment

If you use app’s then you’ll have more sex. Really.

By Nick Tadd | Published: January 19, 2012

Being efficient is normal, we do it without thinking.

Where is the rule book that states that the kitchen has to be next to the dining room? There isn’t one. It makes sense because it’s efficient. No one taught us that, we do it naturally.

We pigeon hole our daily lives into routine, all for the purpose of efficiency. After all if we’re efficient we get more done, and if we get more done we can … well you know.