About bl**dy time too. According to Mashable 2012 is the year we exhaust social media.
The irony of it being that it came via social media!
But that’s the problem. If social media is ‘the conversation’ then the platforms they are on can’t be.
Facebook is not social media as much as a cave wall is not social media – the painting on it is. Platforms cannot be social media, digital cannot be social media, they can only be a place where social media, at some level, takes place.
Therefore, if 2012 is the year that we become exhausted with social media (platforms), and i hope we do, then what is it people have been doing?
Having a conversation methinks – it just happens that it was on something like facebook or twitter.
But I think facebook and twitter were too ‘wide’ a platform, i.e not niche enough. We know humans herd, and we know humans subscribe to specific uniforms such as golfing or mountain biking. Therefore, what we need are ‘dashboards’ that allow that subscription to be fulfilled.
In an offline world we gather data on a specific niche, this is normal. But the method of the ‘gather’ is fragmented – e-mails, books, magazines, conversations etc. But a digital dashboard will change that. An ‘app’ that gathers the information for you would fit our hungry lives.
Apps, dashboards and niches, these are the things that will get attention in 2012. we will see the demise of the poorly termed ‘social media’ and we will see the rise of the aptly termed ‘dashboard’.
2012, the rise of the digital world for the niched masses – and not the ego driven, poorly termed, social media, a term designed by the few to try and be-dazzle the masses.
Social media should have never been a term that fulfilled what it has become, that action belongs to the term ‘the social web’ then the reason would be easier to grasp.
12 years ago the fundemental change that has become the information age began – this has been and always was ‘the social web’, because no one owned it, we owned it and it was social by nature.
I think what 2012 will bring is the understanding that social media is not the answer to all but digital will be. The action of understanding, at a fundemental level, that digital has, is and can change politics, economies GDP’s of countries, volcabulary, language, and social interaction (amongst others).
2012 will bring digital as a recognised method to the masses.